The Untold History of Alberta Rum Running
Alberta has a history of bold entrepreneurs who were willing to take risks to achieve their goals. One of the most notorious of these was Emilio Picariello, infamously known as 'Emperor Pic'. When Prohibition began, he saw an opportunity and quickly built a significant rum running operation.
Operating from his headquarters in the Blairmore Hotel in the Crowsnest Pass, Emperor Pic ran rum, whiskey and other spirits through the tight mountain passes of Alberta, British Columbia and the US Pacific Northwest.
Romero Rum is built on a rich and mostly untold history of rum running during Prohibition from the Blairmore Hotel in the Crowsnest Pass